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2.5 oz-16 oz-1 gal
Our Shampoo will gently cleanse your hair with a luxurious lather. Our vegan ingredients restore essential nutrients, add hydration, and enhance your hair’s texture.

Aloe Barbadensis Leaf Juice contains 75 nutrients, including 8 essential amino acids, cleansing hair by stripping off oil and residue, while preserving the integrity so your hair is healthier, shinier, and softer.

Chondrus Crispus Extract is a red seaweed extract with film-forming, hair-smoothing, and moisturizing properties.​ Its long-lasting action moisturizes your hair strands, helping restore damaged hair follicles.

Helianthus Annuus (Sunflower) Seed Oil is used to support hair growth. It works to both soften and smooth hair and can help prevent hair breakage.

Tocopherol (Vitamin E) helps keep your hair strong and shiny.


– Zero waste! Return bottles for free to be washed and reused. Learn more
– Vegan and Cruelty-Free
– Free of sulfates, parabens, phthalates, silicone, and synthetic fragrances.
– Hypoallergenic
– Good for all hair types
– No toxic ingredients
– Color-Safe
– Kid-Safe
– Palm Oil Free
– Free of Single-Use Plastics: bottled in infinitely recyclable aluminum with a reusable pump


Citrus Lavender is good for those who want hydration and helps hair to grow strong and healthy.

Rosemary Mint Vanilla is good for those looking for a clarifying shampoo and to balance the pH of your scalp.

Unscented is good for those with sensitive skin or who prefer no scent.

Cherry Almond is good for those looking to combat dryness, reduce frizz, and add shine.


Thoroughly wet hair. Lather together a small amount of shampoo and water. Gently massage shampoo into hair, focusing on scalp and roots. Rinse clean.

Tip: if you want a better lather, add more water, not more product.

Some scents or sizes may be out of stock!

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Sustainable Achievements:

(150 customer reviews)


Vegan | Cruelty-Free | Non-GMO | Biodegradable | Sulfate-Free | Color Safe | Palm Oil Free | Silicone Free| Paraben Free 

We are proud of our clean, plant-based shampoo ingredients: Aloe Barbadensis Leaf Juice, Glycerin, Sodium Cocoate, Sodium Safflowerate, Cyamopsis Tetragonoloba (Guar) Gum, Chondrus Crispus Extract, Carrageenan, Camellia Sinensis Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Bran Oil, Chamomilla Recutita (Matricaria) Flower Extract, Quillaja Saponaria Extract, Carica Papaya (Papaya) Fruit Extract, Ananas Sativus (Pineapple) Fruit Extract, Rosemarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Camellia Sinensis Leaf Extract, Gluconolactone (And) Sodium Benzoate, Potassium Sorbate.

Scent: Rosmarinus Officinalis (Rosemary) Oil, Vanilla Planifolia Fruit Extract And Caprylic/Capric Triglyceride, Mentha Arvensis Leaf Oil. 

OR Lavandula Angustifolia Flower Oil, Citrus Aurantium Bergamia (Bergamot) Peel Oil.

OR Cinnamomum cassia leaf oil, Prunus amygdalus dulcis (sweet almond) oil. Ricinus communis (castor) seed oil, amyris balsamifera bark oil, juniperus Mexicana (cedar) oil, eugenia caryophyllus (clove) leaf oil, artemisia pallens flower oil, and natural fragrance ingredients.

OR no additional scent at all for the Unscented version

150 reviews for Shampoo

  1. Brian Barrett (verified owner)

    I have a scalp condition that stopped me from using anything other than Head and Shoulders for a long time. I loved the sustainability aspect of your company and have always hated being tied to head and shoulder so I tried this on a whim back in 2018/2019 and now I refuse to go back. I believe the aloe in this product makes up for all of the chemical that make Head and Shoulder work. Please never stop making this, cause if I go 24 hours without it I have a scalp that burns and itches and it’s terrifying. So thanks for what you guys make. It is a miracle.

  2. 04_nigh.stills (verified owner)

    I’m never buying any other shampoo again!!! I have very oily hair and I was afraid that it would leave residue on my scalp and make it even greasier but it cleans super well without making my hair dry or brittle. My scalp has never felt cleaner and healthier, I’m seeing lots of new baby hairs growing too!!

  3. lydiaswan15 (verified owner)

    So I am not a part of the zero waste community, but I’ve been trying to reduce waste and so I decided to give it a try. I was really hesitant mostly because I was worried that it being all organic and stuff that it wouldn’t actually clean my hair. Not the case! It doesn’t strip my hair of oils, but it does clean it just as well as other shampoos do. I still go two days without washing my hair or using dry shampoo. I even like it more than normal ones because it adds more volume since it’s not stripping it of oils.

    It is a bit expensive, but I hardly use any and it’ll still last me a while. I got the lavender citrus one and it smells real good. Very subtle. 10/10 recommend.

  4. cmwohlrab (verified owner)

    I absolutely LOVE this shampoo!! It has helped my hair grow back so much after losing a lot due to postpartum hair loss. All of my bald spots around my face have fully grown back in. My hair has never been as healthy as it is now.

  5. Kaylee Hopkins (verified owner)

    This shampoo was a game changer for me! I am so thankful to have found this. I could FEEL the difference in my hair after just ONE wash, which was insane. My hair has been breaking, falling out, and is usually very flat. I’ve tried other toxin free shampoo’s but they they always leave my hair feeling dry or greasy still. This one was different. First off, it SMELLS amazing. And the fact that my hair already feels different after one wash, is extraordinary. I can’t wait to see the difference it makes after using it consistently for a few weeks. I am extremely impressed with the zero waste packaging and how clean the ingredients are. It’s impossible to find the best of both worlds. I don’t think I’ll ever switch away from Plaine after this.

  6. rwrightson (verified owner)

    I have the unscented shampoo and I love the fact that my hair is soft and is not weighed down. I love the fact that the products come in aluminum containers and I am able to send the empty bottles back for reuse. Plaine Products is and has everything I need and want in a product.

  7. Aryana Luna (verified owner)

    I have color-treated, 3b-4a curls & immediately after applying to my hair it was very soothing and smelt amazing!!

  8. Jenna H (verified owner)

    I love that this is a fully sustainable option with good, vegan ingredients. Good for the planet and your hair! The vanilla and mint makes this shampoo smell like some sort of hot beverage… Even though it is aloe based you can get a good lather which is important to me. Did a great job of washing my hair and keeping it less oily!

  9. slesico (verified owner)

    I had the unscented version and loved it. I wanted to try a scent so I ordered the rosemary mint vanilla and it smells like the chemical cleaner I use on my tub, gross and definitely not what I want to smell like. Pretty bummed and I’ll definitely switch back to unscented.

  10. sara_sauerbrey (verified owner)

    I have the Citrus-Lavendar shampoo and as someone who is sensitive to perfumes, this is absolutely fabulous and makes my hair soft and shiny and let’s my curls show themselves in all their glory. It doesn’t weigh heavy on my hair and it is not harmful and lets me shampoo daily without any concerns with damage.

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