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2.5 oz-16 oz-1 gal
Our Shampoo will gently cleanse your hair with a luxurious lather. Our vegan ingredients restore essential nutrients, add hydration, and enhance your hair’s texture.

Aloe Barbadensis Leaf Juice contains 75 nutrients, including 8 essential amino acids, cleansing hair by stripping off oil and residue, while preserving the integrity so your hair is healthier, shinier, and softer.

Chondrus Crispus Extract is a red seaweed extract with film-forming, hair-smoothing, and moisturizing properties.​ Its long-lasting action moisturizes your hair strands, helping restore damaged hair follicles.

Helianthus Annuus (Sunflower) Seed Oil is used to support hair growth. It works to both soften and smooth hair and can help prevent hair breakage.

Tocopherol (Vitamin E) helps keep your hair strong and shiny.


– Zero waste! Return bottles for free to be washed and reused. Learn more
– Vegan and Cruelty-Free
– Free of sulfates, parabens, phthalates, silicone, and synthetic fragrances.
– Hypoallergenic
– Good for all hair types
– No toxic ingredients
– Color-Safe
– Kid-Safe
– Palm Oil Free
– Free of Single-Use Plastics: bottled in infinitely recyclable aluminum with a reusable pump


Citrus Lavender is good for those who want hydration and helps hair to grow strong and healthy.

Rosemary Mint Vanilla is good for those looking for a clarifying shampoo and to balance the pH of your scalp.

Unscented is good for those with sensitive skin or who prefer no scent.

Cherry Almond is good for those looking to combat dryness, reduce frizz, and add shine.


Thoroughly wet hair. Lather together a small amount of shampoo and water. Gently massage shampoo into hair, focusing on scalp and roots. Rinse clean.

Tip: if you want a better lather, add more water, not more product.

Some scents or sizes may be out of stock!

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Sustainable Achievements:

(148 customer reviews)


Vegan | Cruelty-Free | Non-GMO | Biodegradable | Sulfate-Free | Color Safe | Palm Oil Free | Silicone Free| Paraben Free 

We are proud of our clean, plant-based shampoo ingredients: Aloe Barbadensis Leaf Juice, Glycerin, Sodium Cocoate, Sodium Safflowerate, Cyamopsis Tetragonoloba (Guar) Gum, Chondrus Crispus Extract, Carrageenan, Camellia Sinensis Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Bran Oil, Chamomilla Recutita (Matricaria) Flower Extract, Quillaja Saponaria Extract, Carica Papaya (Papaya) Fruit Extract, Ananas Sativus (Pineapple) Fruit Extract, Rosemarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Camellia Sinensis Leaf Extract, Gluconolactone (And) Sodium Benzoate, Potassium Sorbate.

Scent: Rosmarinus Officinalis (Rosemary) Oil, Vanilla Planifolia Fruit Extract And Caprylic/Capric Triglyceride, Mentha Arvensis Leaf Oil. 

OR Lavandula Angustifolia Flower Oil, Citrus Aurantium Bergamia (Bergamot) Peel Oil.

OR Cinnamomum cassia leaf oil, Prunus amygdalus dulcis (sweet almond) oil. Ricinus communis (castor) seed oil, amyris balsamifera bark oil, juniperus Mexicana (cedar) oil, eugenia caryophyllus (clove) leaf oil, artemisia pallens flower oil, and natural fragrance ingredients.

OR no additional scent at all for the Unscented version

148 reviews for Shampoo

  1. Leon Grimes (verified owner)

    I HIGHLY recommend the Citrus Lavender! I have the Citrus Lavender Shampoo, Conditioner, Body Wash, and Body Lotion and I love them all!

  2. gracy15 (verified owner)

    First off, Smells GREAT! Secondly I have Lymes disease and I have to live a non-toxic lifestyle to keep my flare ups in check. I absolutely LOVE the Plaine Hair care line. I also use the face wash. This makes my hair soft and my husband even compliments me on the smell. Just an amazing product. Thank you!

  3. mrojas025 (verified owner)

    This is currently my favorite shampoo. I was skeptical in using hair products that were natural and aloe-based. I like a good shampoo with tons of lather and tons of fragrance- which just translates to a lot of chemicals. I was blown away by how much this shampoo lathers! I was NOT expecting that. The citrus lavender scent adds a delicate touch and I loved that the shampoo is sulfate, silicone, and palm oil free. I shed a lot of hair so using a shampoo that is free of harmful chemicals is a big win and a first for me. A little goes a long way, and I have noticed how much less oily my scalp is so I am very impressed with this product. It took about three weeks for my hair to adjust to the change in product, but I think this is a great way to not only be sustainable, but to actually take care of my hair. I love that it does a lot to bring out the natural texture and waves in my hair as well (I have waist length hair for reference). I paired the shampoo with the deep conditioner and my hair has really been through a recovery since. I definitely recommend this product!

  4. corinne.h.evans (verified owner)

    I purchased the rosemary mint vanilla shampoo, which was a risk for me because some natural shampoos haven’t been effective on my fairly oily hair in the past. But this shampoo works great! I’ve been using it for a couple months now (I work it into my scalp and then let it sit for maybe 30 seconds before rinsing), and my hair is just as clean as it was when I was using the big-brand shampoos I used before; in fact, my hair seems to have gotten less oily in the time that I’ve been using Plaine Product shampoo. I had to psychologically adjust to a shampoo with less suds, compared to the shampoos I typically use, but I have quickly gotten used to this new idea of what “cleanliness” is (you don’t need mountains of foam to clean your hair). Most importantly though, I feel good about buying ethically-sourced product that comes in reusable zero-plastic packaging. I recommend this product!

    • Lindsey McCoy (verified owner)

      Corinne, Delighted that you are loving the products. A quick tip, if you add water while lathering, you’ll get plenty of suds! Thanks for the support! Plaine Products

  5. visbiz1 (verified owner)

    Absolutely love this shampoo. The rosemary mint scent is so soothing. Leaves my hair clean; not stripped. I find that my hair doesn’t feel as dirty as with other products. A definite buy again item.

  6. starkel2 (verified owner)

    This shampoo is fine, but nothing special. I used the moisturizing version, but didn’t find it particularly hydrating for my dry, wavy hair. I am going back to the bar shampoo that I used before…

  7. Katie McKay (verified owner)

    I have never had a natural shampoo that I have loved… I have always felt neutral about them, until this one! I love the feel and I love that a little goes a long way. I love the minty scent and I love how it leaves my hair feeling clean but not stripped! Highly recommend! (I have thin wavy hair).

  8. eschmidt_21 (verified owner)

    I use the rosemary mint shampoo and it is INCREDIBLE. I have been struggling to find a sustainable shampoo that (1) I’m not allergic to, (2) doesn’t leave me feeling greasy, and (3) works well with my wavy hair but the rosemary mint shampoo has fixed all that! I’ve found that I really only need a small amount to get the job done too which is nice. Plus Plaine Products make me feel good about spending my money because I know they have the same goals of being kind to the planet in mind.

  9. Ashley Oswald (verified owner)

    After using Plaine shampoo/conditioner for over a year, I tried a different natural shampoo/conditioner (I guess out of curiosity, and due to it being cheaper), but like the comment above, my hair feels very heavy and still dirty. It was an easy decision to come back to buying from Plaine, and I’ll be giving away the other product. I also have naturally oily hair, and love the soft and light feeling of my hair after using your products. Thank you!! And thank you for the work you do making everything zero waste.

  10. emilyclair04 (verified owner)

    Purchased the rosemary mint shampoo. Most natural shampoos don’t work for my more oily hair, but I was pleasantly surprised to feel how soft and light my hair felt after using it. I do let it sit for several minutes. It doesn’t make my hair last any longer than my previous shampoo, but it works for as long and leaves if softer on the 1st and 2nd day. Also like that the packaging is zero waste.

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