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Our salon-quality, eco-friendly Shampoo will gently cleanse your hair with a luxurious lather. Our non-toxic, vegan ingredients restore essential nutrients, add hydration, and enhance your hair’s texture.
Hero Ingredients
Aloe Barbadensis Leaf Juice contains 75 nutrients, including 8 essential amino acids, cleansing hair by stripping off oil and residue, while preserving the integrity so your hair is healthier, shinier, and softer.
Chondrus Crispus Extract is a red seaweed extract with film-forming, hair-smoothing, and moisturizing properties. Its long-lasting action moisturizes your hair strands, helping restore damaged hair follicles.
Helianthus Annuus (Sunflower) Seed Oil is used to support hair growth. It works to both soften and smooth hair and can help prevent hair breakage.
Tocopherol (Vitamin E) helps keep your hair strong and shiny.
Why You'll Love It
– Zero waste! Return bottles for free to be washed and reused.
– Vegan and Cruelty-Free
– Free of sulfates, parabens, phthalates, silicone, and synthetic fragrances.
– Hypoallergenic
– Good for all hair types
– No toxic ingredients
– Color-Safe
– Kid-Safe
– Palm Oil Free
– Free of Single-Use Plastics: bottled in infinitely recyclable aluminum with a reusable pump
Find the Best Scent for You
Each of these options share the same base formula, but scent ingredients can provide additional benefits. Choose what suits your preferences or needs:
Rosemary Mint Vanilla: clarifying, balances scalp pH.
*all natural fragrance ingredients are certified plant-based aromatics that are produced using pure essential oils and aromatic isolates derived solely from natural, raw botanical sources.
I would have to rotate between two shampoos because they would irritate my scalp and cause itchiness and flaking. Since I’ve started Plaine I dont have to do that any longer. No irritated scalp or flaking! Yay!! And my hair feels healthier. I’m a happy girl!
A
Ashleigh Totin
Incredible shampoo! I am hooked!
I have used a lot of shampoos in my day, and switched to shampoo bars because i couldn’t find anything sustainable that didn’t mangle my hair! But never ever have I experienced a shampoo that makes my hair feel like this shampoo does! Not only is my hair, silky, soft, and squeaky clean the citrus lavender scent is also intoxicating. I am absolutely hooked on this shampoo for life!
H
Heather Gilliam
Love this shampoo!
Love this shampoo! My hair and scalp are squeaky clean with none of the harmful ingredients found in other shampoos. My hair is to my waist and this shampoo keeps it looking great!
K
Kayla
Love
I’ve tried so many low tox haircare brands and a lot of them left my hair feeling dry or heavy, but Plaine Products was the complete opposite! Plaine Products shampoo & conditioner left my hair feeling soft, hydrated and clean without that stripped feeling. I love knowing the ingredients are non-toxic and that the bottles are made of aluminum & not plastic, which makes it such an easy sustainable swap!
IF THIS IS A REFILL ORDER: Please help our team by only returning bottles we can reuse. If
your bottles DO NOT meet the criteria stated
here, please do not return them.
FIRST PURCHASE: There is No Need for a Return Label.
Our salon-quality, eco-friendly Shampoo will gently cleanse your hair with a luxurious lather. Our non-toxic, vegan ingredients restore essential nutrients, add hydration, and enhance your hair’s texture.