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2.5 oz-16 oz-1 gal
Our Shampoo will gently cleanse your hair with a luxurious lather. Our vegan ingredients restore essential nutrients, add hydration, and enhance your hair’s texture.

Aloe Barbadensis Leaf Juice contains 75 nutrients, including 8 essential amino acids, cleansing hair by stripping off oil and residue, while preserving the integrity so your hair is healthier, shinier, and softer.

Chondrus Crispus Extract is a red seaweed extract with film-forming, hair-smoothing, and moisturizing properties.​ Its long-lasting action moisturizes your hair strands, helping restore damaged hair follicles.

Helianthus Annuus (Sunflower) Seed Oil is used to support hair growth. It works to both soften and smooth hair and can help prevent hair breakage.

Tocopherol (Vitamin E) helps keep your hair strong and shiny.


– Zero waste! Return bottles for free to be washed and reused. Learn more
– Vegan and Cruelty-Free
– Free of sulfates, parabens, phthalates, silicone, and synthetic fragrances.
– Hypoallergenic
– Good for all hair types
– No toxic ingredients
– Color-Safe
– Kid-Safe
– Palm Oil Free
– Free of Single-Use Plastics: bottled in infinitely recyclable aluminum with a reusable pump


Citrus Lavender is good for those who want hydration and helps hair to grow strong and healthy.

Rosemary Mint Vanilla is good for those looking for a clarifying shampoo and to balance the pH of your scalp.

Unscented is good for those with sensitive skin or who prefer no scent.

Cherry Almond is good for those looking to combat dryness, reduce frizz, and add shine.


Thoroughly wet hair. Lather together a small amount of shampoo and water. Gently massage shampoo into hair, focusing on scalp and roots. Rinse clean.

Tip: if you want a better lather, add more water, not more product.

Some scents or sizes may be out of stock!

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Sustainable Achievements:

(150 customer reviews)


Vegan | Cruelty-Free | Non-GMO | Biodegradable | Sulfate-Free | Color Safe | Palm Oil Free | Silicone Free| Paraben Free 

We are proud of our clean, plant-based shampoo ingredients: Aloe Barbadensis Leaf Juice, Glycerin, Sodium Cocoate, Sodium Safflowerate, Cyamopsis Tetragonoloba (Guar) Gum, Chondrus Crispus Extract, Carrageenan, Camellia Sinensis Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Bran Oil, Chamomilla Recutita (Matricaria) Flower Extract, Quillaja Saponaria Extract, Carica Papaya (Papaya) Fruit Extract, Ananas Sativus (Pineapple) Fruit Extract, Rosemarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Camellia Sinensis Leaf Extract, Gluconolactone (And) Sodium Benzoate, Potassium Sorbate.

Scent: Rosmarinus Officinalis (Rosemary) Oil, Vanilla Planifolia Fruit Extract And Caprylic/Capric Triglyceride, Mentha Arvensis Leaf Oil. 

OR Lavandula Angustifolia Flower Oil, Citrus Aurantium Bergamia (Bergamot) Peel Oil.

OR Cinnamomum cassia leaf oil, Prunus amygdalus dulcis (sweet almond) oil. Ricinus communis (castor) seed oil, amyris balsamifera bark oil, juniperus Mexicana (cedar) oil, eugenia caryophyllus (clove) leaf oil, artemisia pallens flower oil, and natural fragrance ingredients.

OR no additional scent at all for the Unscented version

150 reviews for Shampoo

  1. jadesmith21488 (verified owner)

    When I won their recent giveaway with LivHolistic, I was already a customer—thanks to LivHolistic’s influence, ha! I started my non-tox journey when I was diagnosed with stage 4 endometriosis, advanced adenomyosis, and insulin resistance. I knew I needed to remove as many inflammatory based products as possible to improve my health. I’ve implemented so many of Liv’s recommendations, but my hair care has to be one of my absolute favorites! My hair has never felt so soft and clean. No greasy build up, no more uncontrollable scalp issues, no more breaking out along my hair line. It’s been revolutionary to my hair & scalp health. It also smells amazing! I love the shampoo, conditioner, oil, repair conditioner, and body wash! I can’t recommend these products enough— and I sure do tell everyone who will listen! I’ve tried both the lavender and the rosemary mint vanilla— love them both!

  2. liana.quiroz (verified owner)

    I have very fine/thin hair, so oil really shows at my roots after just a day of not washing. I have noticed such a change in how my scalp feels after a good wash with Plaine Products. The oil buildup has decreased significantly. I am a forever customer, and have been recommending Plaine Products to EVERYONE!

  3. Caitlyn Fisher (verified owner)

    I have been absolutely loving the Citrus Lavender Shampoo + Conditioner combo!! My hair is straight, thin, dry on the ends and oily on the scalp – so finding a shampoo + conditioner combo that doesn’t dry out my ends or make my scalp too oily has been tough… but not anymore! My hair still looks so clean 4 days post wash. I’m obsessed!

  4. eheniff12 (verified owner)

    I love the lavender shampoo & conditioner and their customer service- which makes the company even more appealing as a whole! They are so quick to respond to all my questions and so kind. The product itself has made mine and my husband’s hair feel so clean, a little goes a long way and it’s been great even with my colored hair!

  5. daybe2393 (verified owner)

    Amazing! Highly recommend this shampoo. I was honestly surprised to see how soapy it is. My curls felt incredibly hydrated. I also barely shed hair.

  6. theburton1313 (verified owner)

    The Cherry Almond is here!!!! I’m in love. It is absolutely wonderful feeling. My hair felt amazing afterward, plus this scent is heaven, so fruity & summery sweet! I really hope that even more products can be added in this scent, because I want everything in my life to smell like this!

  7. pooksaunt (verified owner)

    I want to love this so much. I love what the company stands for and I absolutely love the packaging. But, after using the Rosemary, mint, vanilla shampoo and conditioner my hair feels drier than normal. I want a toxin free shampoo. Maybe I should’ve done the unscented?? I love the smell- the smell is very nice. Any suggestions??

    • Lindsey McCoy (verified owner)

      We saw your review saying your hair has been drier than normal. We know switching to sulfate-free shampoo can take some getting used to, and we wanted to offer some tips! It may take up to two weeks for hair to get used to sulfate-free ingredients.

      Our rosemary mint vanilla shampoo is our most clarifying shampoo, so it can be a little more drying. I would suggest either our citrus lavender or cherry almond shampoo. The citrus lavender is good for hydration and hair growth, while the cherry almond is good for dry hair, adds shine and helps combat frizz. I would also suggest our deep conditioner because it’s thicker and more nourishing than the regular conditioner.

      Since our products do not contain water, a little goes a long way. I would recommend using a little and mixing it with water in your hand before applying to your scalp. I would also recommend letting the conditioner sit in your hair for several minutes before rinsing.

      • Lindsey McCoy (verified owner)

        from Pooksaunt

        I have been meaning to email all of you to say thank you again for all that you did for me. I absolutely love the new cherry almond shampoo and deep conditioner.
        It is definitely better for my hair type! Is there any way I could update my original review or should I make a new one?

  8. madysonknighton123 (verified owner)

    I Wish I could attach pics. I’ve only used your shampoo and conditioner for two months and my hair is thriving!! I really appreciate this product! I will tell EVERYONE about it! Hopefully you guys don’t sell out to corporate America and keep up the great products and what you do for cutting down plastic!

  9. Jill G Sutton (verified owner)

    My sense of smell has really been heightened his pregnancy. I love using the unscented line throughout each of my 3 pregnancies and for baby after they are born. For someone with a sensitivity to smells, this line is a must!

  10. courtneysee (verified owner)

    I’d recently had a flare of itchy bumps in my scalp and skin (not completely uncommon for me with sensitive skin and eczema). Switching the the unscented shampoo, conditioner, and body wash has really helped!

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