YOUR CART
- No products in the cart.
Purple Shampoo
10 oz
Plaine Products Purple Shampoo will neutralize unwanted brassy hues while strengthening and repairing hair strands. Brings out the best and brightest shades of blonde, silver, and grey and tames unwanted brassy undertones on brunettes.
HERO INGREDIENTS
Aloe Barbadensis Leaf Juice leaves hair healthy, shiny, and soft. Aloe Juice has emollient and moisturizing properties which help to keep your scalp and hair well nourished and hydrated.
Citrus Aurantium Dulcis (Orange) Fruit Extract has anti-inflammatory and antioxidant properties. It is stimulating for the scalp and promotes healthy hair.
Hibiscus Sabdariffa Flower Extract helps nourish and strengthen hair and adds shine.
CI 60730 (Violet No.2) is a violet pigment used to tone hair by neutralizing unwanted yellow and brassy tones.
WHY YOU'LL LOVE IT
– Zero waste! Return bottles for free to be washed and reused. Learn more
– Vegan and Cruelty-Free
– Free of sulfates, parabens, phthalates, silicone, and synthetic fragrances.
– Hypoallergenic
– Palm Oil Free
– Free of Single Use Plastics – bottled in infinitely recyclable aluminum with a reusable pump
SCENT BENEFITS
Prunus Amygdalus Dulcis (Sweet Almond) Oil is beneficial for dehydrated, dry, damaged, and frizzy hair. Hydrating properties combat dryness, eliminate frizz, and provide shine.
HOW TO USE
Thoroughly wet hair and massage in shampoo. Work through hair from roots to ends to ensure full coverage and even toning. Leave in for 1 – 3 minutes depending on the desired amount of neutralizing, then rinse clean with cool water.
Usage Recommendations
– Supplement to Regular Shampoo: Use Purple Shampoo 1-3 times a week or whenever you notice brassiness.
– Follow with Deep Conditioner: For best results, follow up with our Deep Conditioner: to keep your hair soft and moisturized.
– First-Time Users: If you’re new to purple shampoo, perform a strand test to see how your hair reacts before full application.
– Leave-In Treatment: For a deeper toning treatment, you can leave it in for up to 15 minutes if desired, keeping in mind this may result in a more noticeable effect & deposit of purple tone.
Sustainable Achievements:
Purple Shampoo
Vegan | Cruelty-Free | Non-GMO | Biodegradable | Sulfate-Free | Color Safe | Palm Oil Free | Silicone Free| Paraben Free
We are proud of our clean, plant-based shampoo ingredients: Aloe Barbadensis Leaf Juice, Cocamidopropyl Betaine, Lauryl Glucoside, Sodium Cocoyl Isethionate, Sodium Methyl Cocoyl Taurate, Coco Glucoside, Glyceryl Oleate, Bambusa Vulgaris Extract, Citrus Aurantium Dulcis (Orange) Fruit Extract, Hibiscus Sabdariffa Flower Extract, Glycerin, Sodium Phytate, fragrance*, Phenoxyethanol, Ethylhexylglycerin, CI 60730 (Violet No.2)
*Cherry Almond Scent: Cinnamomum cassia leaf oil, Prunus amygdalus dulcis (sweet almond) oil, Ricinus communis (castor) seed oil, Amyris balsamifera bark oil, Juniperus Mexicana (cedar) oil, Eugenia caryophyllus (clove) leaf oil, Artemisia pallens flower oil, and natural fragrance ingredients
6 reviews for Purple Shampoo
Only logged in customers who have purchased this product may leave a review.
Annie Phillips (verified owner) –
I AM OBSESSED! My hair is so much brighter after one wash (I let the product sit in my hair for about 2 mins). And the texture is so great.
Clara Hampton (verified owner) –
I paired Plaine Product’s Purple Shampoo with their Cherry Almond Deep Conditioner, and this duo was absolute perfection! The deep color of the purple shampoo began to cancel out the brassy tones in my blonde hair after just one use, leaving it refreshed and brightened. After letting the shampoo sit for a couple minutes I rinsed then applied the deep conditioner and let that sit as well. The scent is absolutely AMAZING!! My hair felt so soft, smooth, and easy to brush afterwards. It’s been a day since I did this and it still looks and feels bright, moisturized, and healthy!
Jill G Sutton (verified owner) –
Plaine Products Purple Shampoo is a game changer. My two children have been able to maintain a beautiful shade of blonde hair this summer despite the almost daily exposure to chlorine pools. They love the inky purple color of the shampoo that turns into a light lavender after lathering. My six year old can’t stop talking about how good it smells too. I am just so happy to have a natural option to use on my children’s hair. Thank you Plaine Products!
Hannah (verified owner) –
This is the first purple truly sustainable shampoo option I’ve ever seen and it’s safe to say it is my new go-to product!! Refillable & smells AMAZING. A sustainable blonde gal’s dream. 🙂
Becca Tetzlaff (verified owner) –
I’m so happy there’s finally a low waste purple shampoo option on the market! My hair is dirty blonde and I occasionally get highlights, so I use this to keep it looking fresh and prevent any brassy/yellow tones. The formula is vibrant and works! It lathers well and effectively cleans my thick hair too. I also like to use it as a pre-wash hair mask for about 15 mins for a deeper toning treatment.
Debbie Marsowicz (verified owner) –
I left the shampoo on for 2 minutes, since this was my first time using purple shampoo. I loved the way it lathered, and my hair did feel clean. After the deep conditioner my hair felt very hydrated and soft.