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2.5 oz-16 oz-1 gal
Our Shampoo will gently cleanse your hair with a luxurious lather. Our vegan ingredients restore essential nutrients, add hydration, and enhance your hair’s texture.

Aloe Barbadensis Leaf Juice contains 75 nutrients, including 8 essential amino acids, cleansing hair by stripping off oil and residue, while preserving the integrity so your hair is healthier, shinier, and softer.

Chondrus Crispus Extract is a red seaweed extract with film-forming, hair-smoothing, and moisturizing properties.​ Its long-lasting action moisturizes your hair strands, helping restore damaged hair follicles.

Helianthus Annuus (Sunflower) Seed Oil is used to support hair growth. It works to both soften and smooth hair and can help prevent hair breakage.

Tocopherol (Vitamin E) helps keep your hair strong and shiny.


– Zero waste! Return bottles for free to be washed and reused. Learn more
– Vegan and Cruelty-Free
– Free of sulfates, parabens, phthalates, silicone, and synthetic fragrances.
– Hypoallergenic
– Good for all hair types
– No toxic ingredients
– Color-Safe
– Kid-Safe
– Palm Oil Free
– Free of Single-Use Plastics: bottled in infinitely recyclable aluminum with a reusable pump


Citrus Lavender is good for those who want hydration and helps hair to grow strong and healthy.

Rosemary Mint Vanilla is good for those looking for a clarifying shampoo and to balance the pH of your scalp.

Unscented is good for those with sensitive skin or who prefer no scent.

Cherry Almond is good for those looking to combat dryness, reduce frizz, and add shine.


Thoroughly wet hair. Lather together a small amount of shampoo and water. Gently massage shampoo into hair, focusing on scalp and roots. Rinse clean.

Tip: if you want a better lather, add more water, not more product.

Some scents or sizes may be out of stock!

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Choose A Pump:

If this is your first purchase add a pump. If it's a refill no pump needed:

Sustainable Achievements:

(148 customer reviews)


Vegan | Cruelty-Free | Non-GMO | Biodegradable | Sulfate-Free | Color Safe | Palm Oil Free | Silicone Free| Paraben Free 

We are proud of our clean, plant-based shampoo ingredients: Aloe Barbadensis Leaf Juice, Glycerin, Sodium Cocoate, Sodium Safflowerate, Cyamopsis Tetragonoloba (Guar) Gum, Chondrus Crispus Extract, Carrageenan, Camellia Sinensis Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Bran Oil, Chamomilla Recutita (Matricaria) Flower Extract, Quillaja Saponaria Extract, Carica Papaya (Papaya) Fruit Extract, Ananas Sativus (Pineapple) Fruit Extract, Rosemarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Camellia Sinensis Leaf Extract, Gluconolactone (And) Sodium Benzoate, Potassium Sorbate.

Scent: Rosmarinus Officinalis (Rosemary) Oil, Vanilla Planifolia Fruit Extract And Caprylic/Capric Triglyceride, Mentha Arvensis Leaf Oil. 

OR Lavandula Angustifolia Flower Oil, Citrus Aurantium Bergamia (Bergamot) Peel Oil.

OR Cinnamomum cassia leaf oil, Prunus amygdalus dulcis (sweet almond) oil. Ricinus communis (castor) seed oil, amyris balsamifera bark oil, juniperus Mexicana (cedar) oil, eugenia caryophyllus (clove) leaf oil, artemisia pallens flower oil, and natural fragrance ingredients.

OR no additional scent at all for the Unscented version

148 reviews for Shampoo

  1. kcriger7992 (verified owner)

    I have been committed to using clean shampoo and conditioner for a while now. That being said, some of those products can be rough. I really love this shampoo and conditioner. First of all, the rosemary and vanilla scent is wonderful, but it also leaves my hair very clean and soft feeling. I’m hooked.

  2. Carol Keogh (verified owner)

    I love the smell of the Rosemary Mint Vanilla. I love the feeling I making a difference in the health of our planet.

    • Plaine Products

      Thank you for the review Carol, we love that feeling too!💚

  3. hyson.rose (verified owner)

    Finally, after a year of struggling to clean my hair with different shampoo bars, I’ve found plaine products shampoo! The shampoo really gets my hair clean while the returnable bottles address the plastic waste problem that I am concerned about!

  4. punkchickluvu (verified owner)

    I got the Rosemary Vanilla Mint, and it is amazing. The scent isn’t over powering, the hubbs isn’t a big scent guy so that works great. My daughter, my husband and I all use this product and it’s lasted well. I have to use between 4 and 6 pumps for my hair (long hair that hits under tailbone) and my daughter uses 2-4 (also long above tailbone.) Doesn’t weigh down hair, feels great.

    • Plaine Products

      We are thrilled that the shampoo is working for your whole family, thanks for sharing!

  5. gridern87 (verified owner)

    Shipped quickly with minimal packaging. Smells lovely and lathers well. I have thin, fine curly hair that likes to get oily fast. This shampoo doesn’t weigh down or dry out or strip my hair and somehow keeps my hair from getting oily. 10 out of 10 would recommend. It’s super effective AND meets all ethical requirements. Will order a refill.

    • Plaine Products

      Thank you so much for the glowing review, we are thrilled you love the shampoo as much as we do!

  6. Suzanne Haltman (verified owner)

    Love the feeling of my hair, always so shiny and hydrated…

  7. smckinnone10 (verified owner)

    Read through a LOT of reviews and though I haven’t tested the product a full month I will still stand by that I am hooked.
    I have thick but thin full head of hair (kinda witchy/frizzy & untamable at times.)
    I saw lots of reviews saying it dried out the scalp or made no difference on the ends but the top of head felt great or that they had to use a lot/double the amount.
    While I cant speak for other experiences there a few things I noticed that make a difference:
    Follow the back of the bottle on the SHAMPOO that states to leave it in for 3-5 min. It mitigates needing to a second wash (I wash every 3 days). Yes I use 5 pumps:top, two sides, *hair flip upside-down and two pumps for the bottom- which is a lot. But so far it doesn’t feel like I’ve made much of a dent and I feel it will still last. As for conditioner I do the same amount of time-stop the conditioning at scalp and push the conditioner down to my ends and allow 3 more minutes. My wow factor was a gnarly knot I found in the shower I was pretty sure I’d have to cut my hair to get out, I used the conditioner and it literally slipped out with a tussle of my fingers. Im hooked and I dont think there is a magic elixir to fix all our hair problems, ladies. This is the secret-this is it! Take care your vitamins and use this & I guarantee you will have bomb hair! 💜

  8. raymondmeg (verified owner)

    I had been using a shampoo bar that I liked well enough, but was so glad to find this sustainable option. It cleans my hair so well and smells lovely without being too overpowering. I have the rosemary mint vanilla.

  9. mel310266 (verified owner)

    I have been using the shampoo, conditioner, and hair repair for about a month and I absolutely love them! I purchased the lavender citrus and I’m in love with the smell and my hair has been so soft. Will definitely be sticking with this line!

  10. randommmgoddess (verified owner)

    Love eco friendly packaging smells great and leaves my hair squeaky clean this is the only company that has refillable closed circle bottles a great step in going zero waste

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