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2.5 oz-16 oz-1 gal
Our Shampoo will gently cleanse your hair with a luxurious lather. Our vegan ingredients restore essential nutrients, add hydration, and enhance your hair’s texture.

Aloe Barbadensis Leaf Juice contains 75 nutrients, including 8 essential amino acids, cleansing hair by stripping off oil and residue, while preserving the integrity so your hair is healthier, shinier, and softer.

Chondrus Crispus Extract is a red seaweed extract with film-forming, hair-smoothing, and moisturizing properties.​ Its long-lasting action moisturizes your hair strands, helping restore damaged hair follicles.

Helianthus Annuus (Sunflower) Seed Oil is used to support hair growth. It works to both soften and smooth hair and can help prevent hair breakage.

Tocopherol (Vitamin E) helps keep your hair strong and shiny.


– Zero waste! Return bottles for free to be washed and reused. Learn more
– Vegan and Cruelty-Free
– Free of sulfates, parabens, phthalates, silicone, and synthetic fragrances.
– Hypoallergenic
– Good for all hair types
– No toxic ingredients
– Color-Safe
– Kid-Safe
– Palm Oil Free
– Free of Single-Use Plastics: bottled in infinitely recyclable aluminum with a reusable pump


Citrus Lavender is good for those who want hydration and helps hair to grow strong and healthy.

Rosemary Mint Vanilla is good for those looking for a clarifying shampoo and to balance the pH of your scalp.

Unscented is good for those with sensitive skin or who prefer no scent.

Cherry Almond is good for those looking to combat dryness, reduce frizz, and add shine.


Thoroughly wet hair. Lather together a small amount of shampoo and water. Gently massage shampoo into hair, focusing on scalp and roots. Rinse clean.

Tip: if you want a better lather, add more water, not more product.

Some scents or sizes may be out of stock!

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Choose A Pump:

If this is your first purchase add a pump. If it's a refill no pump needed:

Sustainable Achievements:

(146 customer reviews)


Vegan | Cruelty-Free | Non-GMO | Biodegradable | Sulfate-Free | Color Safe | Palm Oil Free | Silicone Free| Paraben Free 

We are proud of our clean, plant-based shampoo ingredients: Aloe Barbadensis Leaf Juice, Glycerin, Sodium Cocoate, Sodium Safflowerate, Cyamopsis Tetragonoloba (Guar) Gum, Chondrus Crispus Extract, Carrageenan, Camellia Sinensis Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Bran Oil, Chamomilla Recutita (Matricaria) Flower Extract, Quillaja Saponaria Extract, Carica Papaya (Papaya) Fruit Extract, Ananas Sativus (Pineapple) Fruit Extract, Rosemarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Camellia Sinensis Leaf Extract, Gluconolactone (And) Sodium Benzoate, Potassium Sorbate.

Scent: Rosmarinus Officinalis (Rosemary) Oil, Vanilla Planifolia Fruit Extract And Caprylic/Capric Triglyceride, Mentha Arvensis Leaf Oil. 

OR Lavandula Angustifolia Flower Oil, Citrus Aurantium Bergamia (Bergamot) Peel Oil.

OR Cinnamomum cassia leaf oil, Prunus amygdalus dulcis (sweet almond) oil. Ricinus communis (castor) seed oil, amyris balsamifera bark oil, juniperus Mexicana (cedar) oil, eugenia caryophyllus (clove) leaf oil, artemisia pallens flower oil, and natural fragrance ingredients.

OR no additional scent at all for the Unscented version

146 reviews for Shampoo

  1. mrschris10

    LOVE THIS IDEA, and it wouldn’t work unless the shampoo was as good as the idea. It is; our whole family loves it (I bought one for my adult son). I’ve told everyone I know to get on board.

  2. cforrest8912

    I discovered this company when doing research about zero waste living – and the closed loop system is wonderful! The products arrived shortly after ordering online and smell great! I feel like a responsible consumer – using vegan products and keeping single-use plastic out of the landfills! Looking forward to continuing this subscription!

  3. Tracey Luttrell

    I’ve been using this shampoo and conditioner for almost a year now and I love everything about them!

  4. karobyko

    I’m getting my second box this upcoming week! Here is my review! First off, the scents are very nice, and my favourite thing about them is they’re not overpowering like some other brands. You feel fresh and soft in your skin and hair. I have curly hair and it’s always been impossible to find shampoo that softens and leaves my curls nice. I also experience hair loss and thanks to this product I’ve noticed my hair loss is less, and my scalp also feels a lot healthier. I’ve actually had my bottles for three months. The soap ran out just this last week, but the shampoo and conditioner still have a few more washes left! I shower everyday, sometimes twice, but only wash my hair one or two times a week. Since using this product I’ve actually found my hair doesn’t get as dirty feeling as it used to work other products either! Also, I have eczema and this is the only product that not only doesn’t sting but soothes! I’m really happy with my purchase. I’ve had ppl balk at the price but when you do the maths 3 bottles for 72.50 is 24.17 a bottle. Divide that by the amount of months mine lasted, which is 3? You’re paying 8 bucks a pop! That’s actually less than what I was spending on my regular hair care and body soap products! Plus, it comes to me! And I’m helping the environment? This is just a heck of a winning formula!

  5. abbievaniece

    Wow! Night and day! After the first use, my hair is silky smooth and frizz free! I’ve been searching for a product like this for years and found this one through the Think Dirty app. I started with just the shampoo in case I didn’t like it, but I’m definitely adding the conditioner to my subscription going forward. Thank you, Plaine Products!!

  6. alissa.siciliano

    I have been using the citrus lavender shampoo for two months now. I love the fresh scent and it leaves my fine hair feeling very soft. I will definitely continue to purchase this shampoo.

  7. alissa.siciliano

    I have been using the citrus lavender shampoo for two months now. I love the fresh scent and it leaves my fine hair feeling very soft. I will definitely continue to purchase this shampoo.

  8. davidslee101

    I bought this because I’m trying to live a Plastic-Free life, but I wasn’t expecting the quality of the shampoo, conditioner body wash and lotion to be so great. I work at a hair salon, so I have access to super high end shampoos, and this product is just as good as Redken, Aveda, Purology etc. I wasn’t expecting that because most organic cleaners don’t do a great job of cleaning but these are awesome.

  9. catalano.elizabeth1

    I have only used the shampoo for a few days, but it feels and smells amazing! It feels great to transition my bathroom products to more environmentally sustainable options.

  10. oliviampond

    Both of these options smell incredible!! I don’t think you could go wrong with any combination of them. 🙂

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