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Love Blue: Beach Cleanups & Outreach to Help the Ocean

Plaine Products has a new nonprofit Plaine Promoter to announce: Love Blue is working to conserve our oceans through community outreach & organized beach cleanups. Love Blue will help spread the word about Plaine Products’ sustainable personal care offerings that are both biodegradable and waste-free. Supporters of Love Blue’s mission can use the coupon code LOVEBLUE20 to take 20% off their Plaine Products order and have an additional 10% donated to Love Blue.

Love Blue started on July 19th, 2019 when a small group of ocean lifeguards & community surfers who shared a similar idea of oceanic conservation, decided to establish a nonprofit. The work began as small beach cleanups in Wildwood Crest but has now evolved into many active chapters which include: Wildwood Crest, Coastal Carolina University, Stockton University, Rowan University & more.

beach cleanup

Beach Cleanups and Strategic Partnerships

The Wildwood Crest Chapter of Love Blue Inc. hosts regular community beach cleanups, has strategically placed signs to raise awareness, and established public cleanup stations that have been pivotal in maintaining the pristine beauty of their coastline. 

In a strategic move to further augment its sustainability model, Love Blue Inc. has forged partnerships with two industry-leading organizations: Terracycle and Helpsy. These collaborations represent a fusion of innovative solutions aimed at addressing pressing environmental challenges within the Wildwood Crest community.
Despite significant strides in environmental legislation, the issue of cigarette butt litter remains a persistent challenge. Wildwood Crest’s transition to a smoke-free beach was a commendable step toward mitigating this issue. However, beach cleanups revealed a concerning trend of increased cigarette butt accumulation along the waterline and bulkheads.

In response, Love Blue Inc., in collaboration with Terracycle, aims to deploy cigarette butt collection units at each street end in Wildwood Crest. These receptacles will provide beachgoers with a convenient and responsible means of disposing of their cigarette butts, thereby curbing littering and safeguarding the marine environment.

The textile industry represents a significant yet often overlooked contributor to environmental degradation. Helpsy, renowned for its innovative approaches to textile waste management, offers a sustainable solution to this burgeoning problem. Love Blue Inc. plans to integrate Helpsy’s textile recycling bins into the community infrastructure, facilitating the responsible disposal and recycling of textiles.

Incentivizing Environmental Stewardship

Both initiatives implemented by Love Blue Inc. carry a unique giveback incentive, rewarding the community for their collective efforts towards sustainability. Through active participation in cigarette butt collection and textile recycling, residents and visitors alike can contribute to a cleaner, healthier environment while simultaneously supporting Love Blue Inc.’s mission.



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